What’s in a name?

Wait.  I think I’ve used that title before. 

I’m genuinely surprised at the reaction to the name change and what it tells me is that in their brief existence, the Rapids have developed some brand loyalty.  In short, it appears that people have become attached to the name and the original blue logo.  All of this reaction comes on a weekend, when traditionally the blog traffic drops to a trickle, so things may even out in the morning - or the trend may continue.  Neate’s done the heavy lifting as usual and has posted a virtual symposium of the comments left on the blogs, email and through Facebook contacts.

Unfortunately, yours truly will not be able to attend tomorrow’s press conference so the only coverage looks to be through the MSM (unless Neate or Pete Toms can make it).